Why Analyze the campaign's effectiveness?
A campaign's success is measured against the specific goals that you set up before launching the campaign.
Learn what worked and what didn't
You don't want to continue to run campaigns that aren't effective and profitable. Analyzing campaigns will help you identify what worked and what didn't.
Improve future campaigns
Maybe you ran a campaign and it went pretty well - but what can you do better for next time? Were there missed opportunities because you didn't have enough assets or you ran out of time? Identify what you could have done better and implement those items in the next campaign.
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