5 key steps to managing a campaign
1. Planning and Creating a campaign
Determine the goal of the campaign. Then, determine the tactics you will use to accomplish the goal. You'll enter values in all fields that apply to your campaign type and will be used later on to analyze the effectiveness of your campaign.
2. Create the target list
A campaign in and of itself doesn't do anything. You have to add an audience that you are going to send the campaign to - this can either be contacts you have in your database or an external list that you want to import to Salesforce. This target list is who you want to target with your campaign.
3. Execute the campaign
This will take place outside of Salesforce.
4. Track responses to the campaign
Depending on the type of campaign, you can track this manually 1 by 1, or by using a mass tracking method.
5. Analyze campaign effectiveness
You can use reports and campaign statistics to analyze the campaign effectiveness.
0 Comments
Add your comment